Audit scope
Platforms to include
4/4 active
100
/ 100
Master Health Score· E-commerce — Apparel
ELITE
Best-in-class. Defend the lead — invest in growth experiments.
0
Critical
0
Warnings
0
Strengths
Parameter Matrix
Granular metric ingestion across every paid channel and the on-site funnel. Health score and audit recalculate in real time.
CAPI Health
CAPI Latency
Bench 100ms
ms
Event Match Quality (EMQ)
Bench 75%
%
Pixel Fire Rate
Bench 95%
%
Server-Side Share (vs client)
%
Deduplication Loss
%
Ad Creative & Engagement
Outbound CTR
Bench 2.5%
%
Video Hook Ratio (>3s)
Bench 60%
%
Video Hold Ratio (>50%)
%
Thumb-Stop Ratio
%
Frequency / week
Creative Fatigue Index (impressions)
Landing Page Performance
LPV Drop-off
%
Add-To-Cart Rate
%
ATC → Purchase Friction Loss
%
Form Abandonment / Field
%
Attribution & Economics
ROAS
Bench 2.8x
x
MER
x
CAC
$
CPC
$
CPM
$
Payback Period (days)
Pixel & Event Tracking
ViewContent Rate
%
AddToCart Event Rate
%
Purchase Event Rate
%
Custom Event Mapping Accuracy
%
Event Value vs Backend
%
Core Web Vitals & Site Performance
LCP
Bench 2.5s
s
INP
Bench 200ms
ms
CLS
Bench 0.1score
FID (deprecated)
ms
FCP
s
TTFB
Bench 200ms
ms
Mobile Page Load
s
Desktop Page Load
s
Lighthouse Performance
Checkout Funnel Architecture
Checkout Step Count
Step 1 (Cart) Drop-off
%
Step 2 (Shipping) Drop-off
%
Step 3 (Payment) Drop-off
%
Step 4 (Confirmation) Drop-off
%
Cart Abandonment
Bench 72%
%
Checkout Abandonment
Bench 60%
%
Guest Checkout %
%
Account Creation Friction (impact)
%
Returning Customer Faster Checkout
%
Form & Field-Level Friction
Field Count (shipping+payment)
Email Field Drop-off
%
Phone Field Drop-off
%
Address Field Drop-off
%
Shipping Method Drop-off
%
Payment Method Drop-off
%
Coupon Code Entry Rate
%
Address Validation Latency
s
Form Validation Error Rate
Bench 45%
%
Form Completion Rate
%
Video Sales Letter (VSL) & Long-Form
VSL Start Rate
%
VSL 10s Retention
%
VSL 30s Retention
%
VSL 60s Retention
%
VSL Completion
%
VSL Click-Through
%
VSL CTA Clarity Score
%
VSL Hero Quality (/10)
VSL Copy Sentiment
A/B Testing & Statistical Validity
Sample / Variant
Sig Threshold (%)
%
Test Duration (days)
Lift Magnitude
%
Confidence Interval
%
Test Type
Hypothesis Quality (/10)
Tests / Quarter
Post-Purchase & Upsell
Order Confirmation Load
s
Order Email Delivery (sec)
s
One-Click Upsell Acceptance
%
Post-Purchase Upsell Rev (% AOV)
%
Cross-Sell Relevance
%
Warranty Attach Rate
%
Repeat Purchase 30d
Bench 12%
%
Repeat Purchase 90d
%
LTV (90d)
$
Support Request Rate
%
Mobile-First & UX
Mobile Traffic %
%
Mobile ÷ Desktop Conv.
Bench 0.8ratio
x
Mobile Click Accuracy
%
Mobile Form Completion (% of desktop)
%
Mobile Bounce Rate
%
Behavioral & Attribution
Avg Scroll Depth
%
Time on Site (sec)
s
Pages / Session
Returning Visitor %
%
Attribution Model
Multi-Touch Attribution Accuracy
%
Click Path to Conversion (steps)
Brand Search Uplift from Non-Brand
%
Average Order Value
Bench 75$
$
LTV : CAC
x
Step 2 — Build the deliverable
Generate Full CRO Report
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Deductions (0)
No deductions — perfect score so far.
Strengths to defend
Fill more metrics to surface strengths.
Live insights
No funnel patterns triggered yet.
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Intelligence Suite
Conversion funnel
Stage-by-stage drop-off
Biggest leak: Click / Visit (99% drop)
Click / Visit
-99% drop
Engaged
-50% drop
Add to Cart
-70% drop
Checkout
-65% drop
Purchase
-50% drop
Revenue impact
What's a CR lift worth?
Current annual
$626.4K
$52.2K/mo
At 2.25% CR
$783.0K
$65.3K/mo
Annual upside
+$156.6K
25% relative lift
Experimentation
A/B test calculator
Sample size per variant
Required per variant
80,682
visitors per arm to detect a 10% relative lift
Significance tester
Result
Significant29.2% lift
p-value: 0.0323z: 2.14CR A: 2.40%CR B: 3.10%95% CI on diff: [0.06%, 1.34%]
AI-powered
CRO recommendations
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